Just like other social media sites, LinkedIn hashtags are used to categorize content. People are smart, and can spot dishonesty quicker than you may think.

Producing good content with an authentic voice will perform better than a hollow sales pitch.

Yes, social media marketing is about promotion, but you can promote yourself and brand without taking a hard sell angle. Respond to questions and comments, ask for feedback, or ask questions that spark discussion. If you’re fortunate to have users commenting on your post, interact with them. It’s easy to create a post and then move on to the next project, but using LinkedIn for marketing shouldn’t be a one-way street. What problems or obstacles are they trying to solve? Create content that speaks to their needs. For example, if your target audience is sales professionals, choose industry topics they care about to hook them in. Consider your target audience.īefore you post anything, think about who the content is for and tailor your messaging to that particular audience. Regardless of what medium you’re using, there are a few tips that will ensure your LinkedIn marketing efforts perform their best.

Using linkedin for marketing